PUMA is breathing new life into its timeless designs with the “Rewrite the Classics” campaign, featuring global superstars BLACKPINK’s Rosé and pop icon Dua Lipa. This campaign celebrates the iconic SPEEDCAT OG and introduces the sleek new SPEEDCAT LTH, merging classic style with modern energy for a new generation of trendsetters.
SPEEDCAT: From the Racetrack to the Streets
Originally born in 1999, the SPEEDCAT drew inspiration from fireproof racing shoes worn by F1™ drivers throughout the 1980s and 1990s. Its aerodynamic lines and low-profile silhouette made an immediate impact, transforming it into an icon within sneaker culture and street fashion.
Now, in 2024, SPEEDCAT marks its 25th anniversary with a comeback from the PUMA archives. The revived OG design stays true to its heritage while introducing fresh colorways and a refined new aesthetic.
- SPEEDCAT OG: Classic and bold, available in Black, Red, and a newly launched Pink.
- SPEEDCAT LTH: A sleek update featuring white leather with silver and black accents, delivering a clean, minimalist design that seamlessly blends into contemporary streetwear.
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Puma Speedcat OG Black / White¥14,300 -
Puma Speedcat OG Red / White¥14,300
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Puma Speedcat LTH White / Black¥14,300 -
Puma Speedcat LTH White / Silver¥14,300
This combination of heritage and modern sensibility makes the SPEEDCAT a versatile staple for today’s fashion landscape.
The Campaign Visuals: A Showcase of Style and Freedom
The “Rewrite the Classics” visuals capture Rosé and Dua Lipa embodying the essence of the SPEEDCAT, each showcasing their unique styles.
Rosé
Dua Lipa
Together, Rosé and Dua Lipa represent the freedom, power, and individuality at the heart of the SPEEDCAT, redefining its legacy for a new era.
The New Pink SPEEDCAT: A Fresh Highlight
Adding to the excitement, PUMA introduces a much-anticipated Pink SPEEDCAT. This new iteration preserves the shoe’s iconic streamlined silhouette while incorporating vintage-inspired leather details, embroidered logos, and a striking color palette. Additionally, the Black × Pink colorway, previously a Korea-exclusive release, is now making its global debut.
Redefining Timeless Style
With the “Rewrite the Classics” campaign, PUMA reaffirms its commitment to honoring tradition while embracing innovation. By collaborating with global icons like Rosé and Dua Lipa, the SPEEDCAT transcends generations, reemerging as a symbol of style, freedom, and bold individuality.
This campaign not only redefines classic design but also sets a new standard for street fashion and sneaker culture, cementing the SPEEDCAT’s place in the hearts of sneakerheads and style enthusiasts worldwide.