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Gucci Enters Formula 1 as Alpine’s Title Partner for 2027

Italian luxury fashion house Gucci announces a historic partnership with the Alpine F1 Team, becoming the first luxury brand title sponsor in Formula 1 from 2027. Discover the new era of "Gucci Racing".

The First All-Electric Ferrari “Luce”: Unveiling the Ultimate Luxury of the New-Era Prancing Horse

The Ferrari Luce, Maranello's highly anticipated first all-electric vehicle. Featuring a revolutionary 4-door, 5-seat architecture, design by LoveFrom, and a 1050 cv quad-motor setup, the Luce marks a new chapter in luxury performance.

Dressed in Macadamia Metallic: The Haute Couture 911 GT3 RS by Porsche Sonderwunsch

Discover the haute couture-inspired Porsche 911 GT3 RS crafted by Sonderwunsch. Finished in Macadamia Metallic with brown-tinted carbon fiber, CARCHVST explores this ultimate fusion of performance and elegance.

Bentley Unveils the Bentayga X Concept: The Pinnacle of Off-Road Luxury

Discover the new Bentley Bentayga X Concept unveiled at the FAT Ice Race. Explore this 650 PS off-road masterpiece, marking a new era of luxury adventure and a partnership with FAT International.

Why the Tachometer Remains the Heart of Every Porsche Cockpit

Why does the tachometer remain the centerpiece of every Porsche cockpit? From the 1953 550 Spyder to the modern 911, discover the racing DNA and functional history behind this iconic design feature.

Alfa Romeo Giulia Quadrifoglio Luna Rossa: The Most Extreme Quadrifoglio Ever Created

Unveiled at the 2026 Brussels Motor Show, the Alfa Romeo Giulia Quadrifoglio Luna Rossa represents the ultimate expression of Italian performance and exclusivity. Limited to just ten units worldwide—all already sold—this special series marks the first tangible result of the partnership between Alfa Romeo and Luna Rossa.

Alfa Romeo Giulia SWB Zagato: A One-Off Celebrating a Century of Collaboration

Created to commemorate the 100th anniversary of the collaboration between Alfa Romeo and Zagato, the Alfa Romeo Giulia SWB Zagato stands as a modern interpretation of the Gran Turismo ideal. First begun in 1921 with the Tipo G1, the partnership between the two Milanese icons has produced some of the most collectible cars in automotive history—and this one-off continues that legacy in emphatic style.

ALFA ROMEOZAGATO

Classic Defender V8 Meets OCTA Colours

Land Rover Classic, the official home of Classic Defender restoration and customisation, has announced that the Classic Defender V8 can now be commissioned to match any colour and trim combination of the latest Defender OCTA.

Subaru Brataroo 9500 Turbo: A Reimagined 1978 BRAT Built for Pure Gymkhana Chaos

The iconic Gymkhana film franchise is back. Hoonigan and Subaru Motorsports USA have reignited the internet-breaking series with the unveiling of its newest star: the Subaru Brataroo 9500 Turbo, revealed at the 2025 SEMA Show in Las Vegas.

2008 Renault Mégane RS: A French Hot Hatch Icon Through the Eyes of Its Owner

A premium feature exploring the 2008 Renault Mégane RS—its design, RenaultSport engineering, and real-world performance—enhanced by owner Kai’s insights on comfort, handling, and long-distance driving.

Mercedes-Benz and Hartan Unveil New Pushchairs with Refined Colours, Designs, and Heritage Details

Mercedes-Benz and Mercedes-AMG introduce their latest pushchair lineup developed in collaboration with German premium manufacturer Hartan. The new range highlights fresh colours, refined materials and a timeless design language—most notably the Performance model wearing the historic Mercedes star for the first time.

Maserati Ghibli (1st Generation, AM115): The Timeless Grand Tourer Born in 1966

Designed by the legendary Giorgetto Giugiaro, the two-seat coupé redefined the grand tourer concept with a bold blend of performance, elegance, and innovative design. Named after a powerful North African wind, the Ghibli embodied speed, warmth, and an unmistakable character—traits that continue with Maserati’s modern models such as the Grecale.

Gordon Murray S1 LM Sells for $20.63 Million, Setting a New Record for a Brand-New Car at Auction

At RM Sotheby’s Las Vegas sale, the first Gordon Murray Special Vehicles S1 LM achieved a staggering $20,630,000 USD, becoming the most expensive brand-new car ever sold at auction—excluding charity sales. More than a transaction, this historic moment marks the beginning of an extraordinary journey for its future owner.

Ayrton Senna’s 1991 McLaren “Rheos” Helmet: A Rare Artifact from a Championship Season

The 1991 Formula 1 World Championship marked the final time Ayrton Senna would claim the Drivers’ title.This season was also the second and final year Senna wore a Rheos helmet before switching to Shoei for 1992–1993 and returning to Bell later in his career. As a result, race-worn Rheos helmets from Senna are exceptionally scarce.

1989 Porsche 911 Reimagined by Singer “The East Hampton Commission”

Among the most coveted creations from Singer Vehicle Design, the Classic Turbo Study stands out as a pinnacle of reimagined Porsche excellence. Now, one of the most striking examples—“The East Hampton Commission”—is offered through RM Sotheby’s as part of their July 2025 Sealed Drop.

Bentley Supersports: The First Rear-Wheel-Drive Continental GT

Bentley has unveiled the new Supersports, the most driver-focused Continental GT in the brand’s history. Marking 100 years since the original “Super Sports,” this new model embraces a purist philosophy with rear-wheel drive, sub-two-tonne weight, and an exclusive production run of 500 individually numbered units.

Ayrton Senna’s Mercedes-Benz 190 E 2.3-16 Sells for £230,000 at RM Sotheby’s London Sale

A 1985 Mercedes-Benz 190 E 2.3-16 with extraordinary provenance—originally purchased new by Formula 1 legend Ayrton Senna—sold for £230,000 GBP at RM Sotheby’s London auction on 1 November 2025. More than a collector car, this is a living piece of motorsport history.

The 911 GT3 Touring “Ocelot”: Porsche’s Artful Homage to Colombia’s Amazon Rainforest

Porsche celebrates 25 years of Porsche Latin America with the debut of a remarkable bespoke creation: the 2025 Porsche 911 GT3 Touring “Ocelot.” Crafted under the brand’s Sonderwunsch programme, this unique model pays tribute to the biodiversity, culture and spirit of Latin America—starting with Colombia’s Amazon rainforest and its iconic wild cat, the ocelot.

Maserati Unveils “Meccanica Lirica” One-Off GranTurismo & GranCabrio Honoring Their Modena Homecoming

Maserati celebrates a new milestone as production of the GranTurismo and GranCabrio returns to its historic headquarters in Modena. Under the concept “Maserati Meccanica Lirica,” the brand unites the city’s rich operatic culture with its unparalleled engineering heritage, elevating sound, design, and craftsmanship into a refined artistic language.

Italjet Roadster 400 — A New Era of “Art in Motion”

At EICMA 2025 in Milan, Italjet unveiled its latest creation, the Italjet Roadster 400, marking a significant evolution beyond the iconic Dragster lineage. Designed as a fusion of retro elegance and modern engineering, the Roadster 400 embodies Italjet’s philosophy of crafting “Art in Motion.”

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