A Dream Born in Geneva, Still Revered Half a Century Later
On March 9, 1972, the Maserati Boomerang debuted at the Geneva Motor Show, captivating the automotive world with its radical, futuristic design. Celebrating its 50th anniversary, the Boomerang remains an unforgettable concept car—extreme, irrational in its originality, and yet undeniably beautiful. Designed by the legendary Giorgetto Giugiaro and built by Italdesign, it is a milestone in automotive history.
Based on the Maserati Bora, One-of-a-Kind and Road-Ready
While a mock-up version appeared at the 1971 Turin Motor Show, the fully functional Boomerang was unveiled in 1972 as a registered vehicle. Italdesign built it on a Maserati Bora chassis, featuring a rear mid-mounted 90° V8 engine with 4,719 cc displacement. Delivering 310 horsepower, the Boomerang reached nearly 300 km/h and was equipped with rear-wheel drive and a five-speed manual gearbox—highlighting both performance and innovation.
Wedge-Shaped Wonder: A Design Statement
The Boomerang’s striking wedge-shaped profile and sharp, angular lines signaled a new era in car design. A defining horizontal line divided the car’s body, complemented by a slanted windshield and a panoramic sunroof. Unique window treatments on the doors, retractable square headlights up front, and sleek horizontal taillights at the rear added to its futuristic appearance.
Interior from Tomorrow
Inside, the Boomerang was just as avant-garde. The dashboard instrumentation was ingeniously integrated into a spokeless steering wheel, a revolutionary concept at the time. The ultra-low seat position emphasized its sports coupé identity, combining function with radical form.
Only One Built, but Influence Was Widespread
Though never intended for production, the Boomerang’s design left a lasting impact. Its aesthetics influenced Giugiaro’s later works and inspired automakers across Europe and the United States. The single model changed hands multiple times, appeared in international concours events, auctions, and even commercials.
Maserati’s Design Legacy Lives On
The Boomerang is now considered a piece of automotive art—visionary, inspirational, and revolutionary. Its spirit lives on in today’s Maserati lineup: the MC20 super sports car, the all-new Grecale SUV, and the patented Nettuno engine represent a new chapter in technological innovation and design excellence, firmly rooted in the bold DNA of the Boomerang.