On August 12, 2025, PUMA and its global ambassador Rosé unveiled the latest model in the Speedcat line: the Metallic Speedcat.
This new release reimagines the iconic Speedcat with a chrome-inspired metallic silver finish. Its aerodynamic shape and low-profile silhouette, rooted in motorsport design, stand out vividly, while the reflective surface harmonizes with the industrial backdrop to create a striking presence.
In the campaign visuals, Rosé wears the new model in a raw, industrial setting surrounded by stacks of tires and scrapped metal. Her bold appearance, highlighted by the metallic shine, embodies the concept of a shoe designed not just to move, but to be seen.
The campaign film adds further intensity, featuring not only Rosé but also a blue BMW M2 in dynamic motion. The powerful driving scenes underline the Speedcat’s motorsport heritage, reinforcing themes of speed, confidence, and bold expression.
