PUMA - CARCHVST

BLACKPINK Rosé and Dua Lipa Redefine the Iconic SPEEDCAT in PUMA’s “Rewrite the Classics” Campaign

PUMA is breathing new life into its timeless designs with the "Rewrite the Classics" campaign, featuring global superstars BLACKPINK's Rosé and pop icon Dua Lipa. This campaign celebrates the iconic SPEEDCAT OG and introduces the sleek new SPEEDCAT LTH, merging classic style with modern energy for a new generation of trendsetters.

FASHION

Race-Ready Fashion: PUMA and Scuderia Ferrari’s 2024 Replica Collection

PUMAとScuderia Ferrariは、伝統、情熱、パフォーマンスの融合をテーマに、2024レプリカ・コレクションを発表した。スクーデリア・フェラーリの豊かな遺産と歴史的な街モデナにインスパイアされたこのコレクションは、F1ウェアのスタイルと革新の限界を押し広げながら、伝統に敬意を表している。

FASHION

The Fusion of Basketball and Automotive Excellence: Puma x Porsche Collection

Puma Hoops, LaMelo Ball, and Porsche presented the Puma x Porsche Collection, a dynamic collaboration merging basketball and automotive excellence. Inspired by the iconic Porsche 911 Turbo and Indiana's automotive heritage, this collection features bold yellow and black racing-inspired graphics, embodying speed, style, and innovation.

FASHIONPORSCHE

A$AP ROCKY NAMED CREATIVE DIRECTOR FOR PUMA X F1 PARTNERSHIP

PUMA and A$AP Rocky officially announced their long-term creative partnership. Rooted in the motorsports business, A$AP Rocky will serve as Creative Director for the category, which focuses on the intersection of sport and streetwear.

FASHION