FASHION

AKIMBO × LANCIA: First-Ever Collaboration Blending Streetwear and Automotive Heritage

Utah-based streetwear brand AKIMBO has announced its first collaboration with legendary Italian automaker LANCIA, launching a limited-edition streetwear collection. Featuring 12 exclusive items, the AKIMBO × LANCIA collaboration will be released on September 12, 2025, available exclusively on AKIMBO’s official online store.

FASHIONLANCIA

PUMA and Rosé Unveil the New “Metallic Speedcat”

PUMA and its global ambassador Rosé unveiled the latest model in the Speedcat line: the Metallic Speedcat. This new release reimagines the iconic Speedcat with a chrome-inspired metallic silver finish. Its aerodynamic shape and low-profile silhouette, rooted in motorsport design, stand out vividly, while the reflective surface harmonizes with the industrial backdrop to create a striking presence.

FASHION

PUMA and Juun.J Redefine the Speedcat with a Futuristic Collaboration

PUMA and renowned South Korean designer Juun.J have reunited for a second footwear collaboration, this time giving the iconic PUMA Speedcat a cutting-edge transformation. Known for his avant-garde approach to fashion, Juun.J infuses his signature dark and functional aesthetics into this latest release, elevating the sneaker with a sleek, structural redesign.

FASHION

BLACKPINK Rosé and Dua Lipa Redefine the Iconic SPEEDCAT in PUMA’s “Rewrite the Classics” Campaign

PUMA is breathing new life into its timeless designs with the "Rewrite the Classics" campaign, featuring global superstars BLACKPINK's Rosé and pop icon Dua Lipa. This campaign celebrates the iconic SPEEDCAT OG and introduces the sleek new SPEEDCAT LTH, merging classic style with modern energy for a new generation of trendsetters.

FASHION

Race-Ready Fashion: PUMA and Scuderia Ferrari’s 2024 Replica Collection

PUMA and Scuderia Ferrari have introduced the eagerly awaited 2024 Replica Collection, marking a fusion of heritage, passion, and performance. Inspired by the rich legacy of Scuderia Ferrari and the historic city of Modena, this collection pays homage to tradition while pushing the boundaries of style and innovation in Formula One apparel.

FASHION

The Fusion of Basketball and Automotive Excellence: Puma x Porsche Collection

Puma Hoops, LaMelo Ball, and Porsche presented the Puma x Porsche Collection, a dynamic collaboration merging basketball and automotive excellence. Inspired by the iconic Porsche 911 Turbo and Indiana's automotive heritage, this collection features bold yellow and black racing-inspired graphics, embodying speed, style, and innovation.

FASHIONPORSCHE

Mercedes-Benz x Moncler ‘PROJECT MONDO G’

Mercedes-Benz and Moncler have unveiled PROJECT MONDO G, a unique collaborative art project that combines the iconic G-Class with Moncler's signature design elements, which was presented at London Fashion Week on 20 February 2023 and The project was premiered at the show 'The Art of Genius' by Moncler at the The show, organised by Moncler, featured brands and artists such as Alicia Keys, Pharrell Williams, Adidas Originals, FRGMT, Salehe Bembury, Palm Angels and ROC NATION by Jay-Z.

FASHIONMERCEDES-BENZ

A$AP ROCKY NAMED CREATIVE DIRECTOR FOR PUMA X F1 PARTNERSHIP

PUMA and A$AP Rocky officially announced their long-term creative partnership. Rooted in the motorsports business, A$AP Rocky will serve as Creative Director for the category, which focuses on the intersection of sport and streetwear.

FASHION

Car Brand Vintage Clothing Available at AKIMBO CLUB

Akimbo Club is an online vintage select shop in the USA, selling vintage clothing hand-picked according to its unique world view and attracting a large number of fans. In addition to selling vintage clothing, Akimbo Club also offers original products and attracted attention with its collaboration item 'Yankee Noodle Zip-Up Hoodie' with contemporary artist Tyrrell Winston, which was released in May 2023.

FASHION