In a captivating new series titled “AMG Uncovered,” Mercedes-AMG delves deep into the lives of passionate AMG drivers and their beloved cars. Kicking off the campaign with flair, the inaugural episode shines a spotlight on none other than Shai Gilgeous-Alexander, the rising star of the Oklahoma City Thunder and a 2024 NBA All-Star, showcasing his cherished Mercedes-AMG G 63.
“AMG Uncovered” is focuses on the genuine connection between the Mercedes-AMG cars and their passionate owners, and it’s a celebration of the diverse array of AMG enthusiasts, ranging from devoted patrons to luminaries in the realms of sports, motor racing, and fashion. The star-studded lineup features names like Lewis Hamilton, Jess Hart, James Kirkham, and Reema Juffali, each with their own unique AMG model, from the rugged AMG G 63 to the sleek AMG GT.
For Gilgeous-Alexander, his affinity for automobiles is no secret, but his heart lies with the Mercedes-AMG G 63, particularly when shuttling to and from practice and games. “I try to drive my AMG G 63 as much as possible. It’s unique, swaggy, and fun to drive. This car is an extension of me,” shares the basketball phenom.
The brainchild of Rankin Creative, “AMG Uncovered” aims to provide an authentic glimpse into the lives of these AMG owners. Guided by an off-camera moderator, each episode features an intimate conversation with the personality, framed by their cherished vehicle. From exclusive walkarounds to revealing favorite details and hidden treasures within their cars, the series offers an unscripted and emotive portrayal of the bond between owner and machine.