F1

Ayrton Senna’s 1991 McLaren “Rheos” Helmet: A Rare Artifact from a Championship Season

The 1991 Formula 1 World Championship marked the final time Ayrton Senna would claim the Drivers’ title.This season was also the second and final year Senna wore a Rheos helmet before switching to Shoei for 1992–1993 and returning to Bell later in his career. As a result, race-worn Rheos helmets from Senna are exceptionally scarce.

Race-Ready Fashion: PUMA and Scuderia Ferrari’s 2024 Replica Collection

PUMA and Scuderia Ferrari have introduced the eagerly awaited 2024 Replica Collection, marking a fusion of heritage, passion, and performance. Inspired by the rich legacy of Scuderia Ferrari and the historic city of Modena, this collection pays homage to tradition while pushing the boundaries of style and innovation in Formula One apparel.

A$AP ROCKY NAMED CREATIVE DIRECTOR FOR PUMA X F1 PARTNERSHIP

PUMA and A$AP Rocky officially announced their long-term creative partnership. Rooted in the motorsports business, A$AP Rocky will serve as Creative Director for the category, which focuses on the intersection of sport and streetwear.