Porsche Pepita Edition by Vitra: Where Iconic Design Meets Automotive Heritage

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Vitra, renowned Swiss maker of designer furniture, is embarking on a special collaboration with Porsche, the iconic sports car manufacturer, to produce a limited collection of chairs that seamlessly blend the realms of automotive heritage and interior design. This exclusive series, dubbed the Porsche Pepita Edition by Vitra, pays homage to sports car classics and promises to infuse spaces with a touch of automotive-inspired elegance.

The collection, comprising three of Vitra’s most iconic chairs, will be unveiled at Milan’s prestigious ‘The Art of Dreams’ event, hosted at Palazzo Clerici from April 16th to 21st. This partnership between Vitra and Porsche is not merely a merging of brands but a celebration of shared values, including a passion for exceptional design and cutting-edge technology.

One of the most captivating aspects of this collaboration is the use of Porsche’s original Pepita fabric, a distinctive houndstooth pattern that first adorned the interiors of Porsche vehicles in 1965. Now, this timeless motif graces the upholstery of Vitra’s legendary chairs, creating a striking fusion of automotive heritage and contemporary design.

Among the chairs featured in the Porsche Pepita Edition by Vitra are the ‘Eames Plastic Side Chair Pepita Edition’, the ‘ID Trim L Pepita Edition’, and the ‘Petit Repos Pepita Edition’, each offering a unique blend of comfort, functionality, and aesthetic appeal. Designed by visionaries such as Charles & Ray Eames and Antonio Citterio, these chairs represent the pinnacle of design excellence.

Robert Ader, Chief Marketing Officer at Porsche AG, describes the collection as a “symbiosis of the DNA of our companies,” emphasizing the seamless integration of iconic design, craftsmanship, and functionality. Whether adorning a living room or an office space, these chairs exude sophistication and style, elevating any environment they inhabit.

To further enhance the allure of the Porsche Pepita Edition by Vitra, a series of artistic campaigns and print adverts have been curated, featuring the creative vision of renowned fashion photographer and filmmaker Jonas Lindstroem. Through captivating imagery, Lindstroem explores the geometric intricacies of the Pepita pattern, weaving a narrative that intertwines Vitra furniture and Porsche models in a mesmerizing visual tapestry.

Delving into the specifics of the collection, each chair is meticulously crafted to deliver both form and function. From the ergonomic design of the ‘Eames Plastic Side Chair Pepita Edition’ to the adjustable lumbar support of the ‘ID Trim L Pepita Edition’, every detail is thoughtfully considered to provide unparalleled comfort and aesthetic appeal.

Sales for the Porsche Pepita Edition by Vitra commence on April 22nd, 2024, exclusively through the Porsche Shop and Porsche Design Online Shop, offering enthusiasts and design aficionados alike the opportunity to own a piece of automotive-inspired luxury.

In essence, the collaboration between Vitra and Porsche transcends the boundaries of traditional design, seamlessly blending automotive heritage with contemporary craftsmanship. With the Porsche Pepita Edition by Vitra, iconic design finds a new expression, inviting individuals to immerse themselves in the timeless allure of automotive-inspired elegance.