Fashion

BLACKPINK Rosé and Dua Lipa Redefine the Iconic SPEEDCAT in PUMA’s “Rewrite the Classics” Campaign

PUMA is breathing new life into its timeless designs with the "Rewrite the Classics" campaign, featuring global superstars BLACKPINK's Rosé and pop icon Dua Lipa. This campaign celebrates the iconic SPEEDCAT OG and introduces the sleek new SPEEDCAT LTH, merging classic style with modern energy for a new generation of trendsetters.

FASHION

Porsche and TAG Heuer Unveil Exclusive Design for Tokyo E-Prix Debut

Ahead of the Tokyo E-Prix debut in Formula E, Porsche and TAG Heuer unveiled an exclusive design for the Porsche 99X Electric race cars. This new livery pays homage to Tokyo's iconic neon signs and street art, reflecting the vibrant culture of the city.

PORSCHE

Race-Ready Fashion: PUMA and Scuderia Ferrari’s 2024 Replica Collection

PUMAとScuderia Ferrariは、伝統、情熱、パフォーマンスの融合をテーマに、2024レプリカ・コレクションを発表した。スクーデリア・フェラーリの豊かな遺産と歴史的な街モデナにインスパイアされたこのコレクションは、F1ウェアのスタイルと革新の限界を押し広げながら、伝統に敬意を表している。

FASHION

The Fusion of Basketball and Automotive Excellence: Puma x Porsche Collection

Puma Hoops, LaMelo Ball, and Porsche presented the Puma x Porsche Collection, a dynamic collaboration merging basketball and automotive excellence. Inspired by the iconic Porsche 911 Turbo and Indiana's automotive heritage, this collection features bold yellow and black racing-inspired graphics, embodying speed, style, and innovation.

FASHIONPORSCHE

BMW i8 in IVE’s MV ‘After LIKE’

A custom painted BMW i8 coupe, which appears in the music video for Korean six-piece girls group IVE's (아이브) 3rd Single "After LIKE", together with the only Japanese member REI (레이). The metallic green paintwork and yellow lines are distinctive, and the 'Peaches.' lettering on the butterfly doors on both sides and on the windscreen suggest that the car was custom-painted by Korean fashion brand Peaches. Peaches. is a brand that advocates a world view that fuses young people's car culture with subcultures such as fashion and music.

BMW

Mercedes-Benz x Moncler ‘PROJECT MONDO G’

Mercedes-Benz and Moncler have unveiled PROJECT MONDO G, a unique collaborative art project that combines the iconic G-Class with Moncler's signature design elements, which was presented at London Fashion Week on 20 February 2023 and The project was premiered at the show 'The Art of Genius' by Moncler at the The show, organised by Moncler, featured brands and artists such as Alicia Keys, Pharrell Williams, Adidas Originals, FRGMT, Salehe Bembury, Palm Angels and ROC NATION by Jay-Z.

FASHIONMERCEDES-BENZ

A$AP ROCKY NAMED CREATIVE DIRECTOR FOR PUMA X F1 PARTNERSHIP

PUMA and A$AP Rocky officially announced their long-term creative partnership. Rooted in the motorsports business, A$AP Rocky will serve as Creative Director for the category, which focuses on the intersection of sport and streetwear.

FASHION

Car Brand Vintage Clothing Available at AKIMBO CLUB

Akimbo Club is an online vintage select shop in the USA, selling vintage clothing hand-picked according to its unique world view and attracting a large number of fans. In addition to selling vintage clothing, Akimbo Club also offers original products and attracted attention with its collaboration item 'Yankee Noodle Zip-Up Hoodie' with contemporary artist Tyrrell Winston, which was released in May 2023.

FASHION