Porsche and TAG Heuer Unveil Exclusive Design for Tokyo E-Prix Debut

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Ahead of the Tokyo E-Prix debut in Formula E, Porsche and TAG Heuer unveiled an exclusive design for the Porsche 99X Electric race cars. This new livery, to be showcased by drivers Pascal Wehrlein and António Félix da Costa, pays homage to Tokyo’s iconic neon signs and street art, reflecting the vibrant culture of the city. Developed at the net-carbon-neutral Weissach facility, the design signifies a celebration of the long-standing partnership between Porsche and TAG Heuer. Moreover, it underscores the forward-thinking ethos of Formula E, aligning with future-oriented trends in the world of electric racing.

In addition to the car’s striking appearance, TAG Heuer introduced a new Connected watch face inspired by the Porsche 99X Electric’s pink livery. The TAG Heuer Connected Calibre E4 – Porsche Edition watch not only mirrors the adrenaline-fueled atmosphere of Formula E races but also offers fans a sleek accessory with customizable dual-color options in blue and pink. This collaboration between Porsche and TAG Heuer further enhances the excitement surrounding the Tokyo E-Prix and underscores their shared commitment to innovation and style in motorsports.