Sportswear brand PUMA and music artist, creative and designer A$AP Rocky officially announced their long-term creative partnership on 23 October 2023.
Rooted in the motorsports business, A$AP Rocky will serve as Creative Director for the category, which focuses on the intersection of sport and streetwear. Rocky will invest his energy and efforts into the new partnership between PUMA and F1(Formula 1), developing bespoke capsule collections that he will design and influence the brand’s seasonal design direction going forward.
