TOYOTA

Toyota Names Kenta Kon as New President: Everything You Need to Know About the New CEO

Explore the career, background, and vision of Kenta Kon, the new President and CEO of Toyota Motor Corporation (effective April 2026). Discover why the former CFO and Woven by Toyota leader was chosen to succeed Koji Sato and lead Toyota's financial and software transformation.

NEWS

Toyota Turbo Trail Cruiser: A Timeless Land Cruiser FJ60 Reimagined

At the 2025 SEMA Show, Toyota unveiled the Turbo Trail Cruiser — a bespoke build that blends the iconic charm of the 1985 Land Cruiser FJ60 with cutting-edge performance from the modern i-FORCE twin-turbo V6. This project embodies the ultimate resto-meets-hot-rod philosophy, preserving the FJ60’s heritage character while elevating its capability with Toyota’s latest engineering.

TOYOTA

Toyota Camry GT-S Concept: A Bold Vision of a Race-Inspired, Showroom-Ready Sport Sedan

Toyota is redefining what a modern sport sedan can be with the debut of the Camry GT-S Concept at the 2025 SEMA Show. Based on the 2025 Camry XSE AWD Hybrid, the GT-S Concept blends motorsport-inspired styling with real-world practicality, envisioning a Camry that could drive straight from the showroom floor into an enthusiast’s garage.

TOYOTA

Is Toyota’s New Vice Chairman Koji Sato Driving an AE86?

Koji Sato, the new Vice Chairman of Toyota Motor Corporation, is widely known as a genuine car enthusiast. His most recent addition to his personal garage? A legendary 1980s machine: the AE86 Corolla Levin GT-APEX. Sato reportedly found the vehicle himself on a used car listing site and directly contacted a specialty shop in Nagano Prefecture—Koizumi Shokai—to make the purchase.

NEWS

Toyota Reimagines the AE86: Introducing the Hydrogen-Powered H2 Concept and the All-Electric BEV Concept

Toyota unveiled two groundbreaking concepts based on the iconic AE86 sports car: the hydrogen-powered AE86 H2 Concept and the fully electric AE86 BEV Concept.Developed by TOYOTA GAZOO Racing (TGR) and Lexus respectively, these two vehicles showcase Toyota’s commitment to carbon neutrality while preserving driving excitement.

TOYOTA

Koji Sato, the New Vice Chairman of Toyota: Career, Education, Income, and Personal Background

Koji Sato, born on October 19, 1969, in Tokyo, is the 12th President and CEO of Toyota Motor Corporation. After graduating from Waseda University in 1992 with a degree in Mechanical Engineering, he joined Toyota the same year.

NEWS

The “Kujira” Crown – Toyota Crown (4th Gen, 1971–1974)

Nicknamed the “Kujira” (whale) Crown for its bold spindle-shaped, rounded silhouette, the fourth-generation Toyota Crown marked a turning point in the nameplate’s legacy. Launched in 1971, it was the first Crown to be officially branded as the “Toyota Crown”—dropping the “Toyopet” prefix used by previous generations.

TOYOTA

TOYOTA unveiled FJ Bruiser concept based on 1966 LAND CRUISER FJ45 at the SEMA Show in Las Vegas

Following the return of the Land Cruiser to the US market, TOYOTA unveiled the FJ Bruiser concept car, based on the 1966 LAND CRUISER FJ45 pick-up truck, which was displayed at the SEMA in Las Vegas.

TOYOTA